Academy wins two Gold 2018 MarCom Awards
Friday, November 23, 2018
FOR IMMEDIATE RELEASE
Manisha S. Bhaskar
Tel: (202) 380-3663
ACADEMY TAKES TOP HONORS IN INTERNATIONAL MARKETING COMMUNICATIONS AWARDS CONTEST
Academy receives two gold awards for projects serving the orthotic and prosthetic professional communities.
Bethesda, MD — The American Academy of Orthotists and Prosthetists (the Academy) is pleased to announce that it has earned two Gold 2018 MarCom Awards.
The Academy TODAY won a Gold Award in the Educational Institution Magazine category, and the Academy’s Social Media platforms won a Gold Award in the Social Media Engagement category. The Academy TODAY is a quarterly magazine that provides clinical articles focused on the latest O&P patient care practices, topical features from the Academy Scientific Societies, and the opportunity to earn continuing education credits. This is the second year in a row that this publication has won a Gold Award in this competition.
The Academy established its social media presence on Facebook in 2009 and currently maintains an active presence with highly engaged audiences on Facebook, Twitter, LinkedIn, and YouTube. Content is tailored to advance the professional interests of and promote advocacy among the Academy's professional membership, industry stakeholders, and O&P students and residents. The Academy also leverages its social media presence to increase awareness of and interest in O&P careers.
"The Academy is continuously working on innovative ways to keep members informed, educated, and engaged," stated Leigh Davis, MSPO, CPO, FAAOP, president of the Academy. "From in-depth clinical content to news highlights and everything in between, this recognition highlights the breadth and creative excellence of those efforts."
The MarCom Awards are an international marketing and communications competition honoring excellence and creativity in marketing and communication. The 2018 MarCom Awards included more than 6,500 entries throughout the United States and fifteen foreign countries.
About the Academy
The Academy, founded in 1970, is the professional organization representing certified practitioners, state-licensed practitioners, assistants, technicians, fitters, and others affiliated with the profession of orthotics and prosthetics (O&P). It is dedicated to helping its members provide the highest level of professionalism and service to their patients. To learn more about the Academy, please visit www.oandp.org.