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Advocacy Toolkit

Language Guide

The words we choose shape how the public and policymakers understand the orthotics and prosthetics (O&P) profession. Clear, consistent, and respectful language strengthens our advocacy efforts and ensures patients and practitioners are represented accurately. This guide offers quick reminders you can apply in interviews, press outreach, or everyday conversations.

Use

  • “Orthotic and prosthetic care”
  • “Qualified O&P professionals / practitioners”
  • “Restoring mobility and independence”
  • “Improves quality of life and reduces long-term healthcare costs”
  • “Patient-centered, clinically-driven”

Avoid

  • “Devices” without context – say “orthoses/prostheses fitted by professionals”
  • “Artificial limbs” – instead say “prosthetic care”
  • Technical jargon (e.g., “transfemoral”) unless defining for a lay audience
  • Overpromising outcomes (be evidence-based and realistic)

Needs Improvement

“Our clinic fits artificial limbs.”

Better

“Our clinic provides prosthetic care, helping patients regain mobility and independence.”

Quick Tips

  • Keep it human: Highlight patient outcomes, not just technology.
  • Stay simple: Avoid jargon unless you explain it.
  • Connect locally: Tie stories to your community.
  • Be consistent: Use the Academy’s preferred terminology.
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